Bachelors of Arts (Hons) in Business Administration

The Bachelors of Arts In Business Administration programme is a versatile undergraduate degree program that provides students with a solid foundation in key business areas such as marketing, accounting, finance, and management.

The programme is designed specifically to provide flexibility and caters for busy working adults. Conducted in an intensive weekend mode it enables the learner to undertake a university qualification while working. Students can complete in 3 years.

Graduates can pursue various career opportunities in various industries, including finance, consulting, marketing, and management.

Full-time – 3 years

CAREER PROSPECTS

CHECKOUT THE ENTRY REQUIREMENTS

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PROGRAMME CONTENT

Semester 1

Appreciation of Ethics and Civilisations
Philosophy and Current Issues
Bahasa Kebangsaan A / Bahasa Melayu Komunikasi 2 / Creative Thinking and Writing Skills
English for Academic Purposes
E-Commerce
Computer Application
Foreign Language

Semester 2

Integriti dan Anti-rasuah
Business Communication
Business Statistics
Business Mathematics
Business and Organisation Sustainability
Front Office Operations
Project Management

Semester 3

Sales and Retail Management
Consumer Behaviour
Digital Marketing

Semester 4

International Economic Analysis
International Trade, Policy and Practices
Management Accounting
Financial Accounting
Research Methodology

Semester 5

Labour Law and Industrial Relations
Human Resource Management
Office Records Management
Technopreneurship
Public Relations and Customer Experience
Conflict Management & Negotiations Strategies

Semester 6

Strategic Management
Risk Management and Analysis
Total Quality Management

Semester 7

Integrated Supply Chain Management
Operation and Distribution Management
Seminar
Elective 1
Elective 2
Elective 3

Semester 8

Industrial Training

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