Bachelors of Arts (Hons) in Business Administration

The Bachelor of Art (Hons) in Business Administration (BBA) programme is a comprehensive undergraduate degree that equips students with a strong foundation in core business disciplines, including marketing, accounting, finance, and management. Emphasising the development of key skills in leadership, critical thinking, problem-solving, and communication, the programme prepares graduates for a wide range of career opportunities across diverse industries such as finance, consulting, marketing, and management.

Full-time – 3 years

Full-time – 5 years

PROGRAMME PATHWAY

Upon completion, students can pursue the KINGS Master of Business Administration (MBA) programme.

CHECKOUT THE ENTRY REQUIREMENTS

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PROGRAMME CONTENT

Year 1 Core Modules

E-Commerce
Computer Application
Business Analytics
Microeonomics
Business and Organisation Sustainability
Principles and Practice in Managment
Sales and Retail Management
Consumer Behaviour
Managment Accounting
Project Management
International Trade, Policy and Practices
Digital Marketing

Year 2 Core Modules

Financial Accounting
Human Resource Management
Technopreneurship
Labour Law and Industrial Relations
Research Methodology
Macroeconomics
Public Relations and Customer Experience
Integrated Supply Chain Manegement
Risk Management and Analysis
Total Quality Management

Year 3-Core Modules

Strategic Management
Operation and Distribution Management
Internation Economocs Analysis
Conflict Manegement & Negotiation Strategies
Industrial Training

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